Challenges

Expanding reach in a digital-first listening landscape

Mast FM 103, a popular radio station known for its vibrant music programming and engaging talk shows, was seeking to expand its reach and connect with a wider, tech-savvy audience. While their on-air presence remained strong, the station lacked a modern mobile presence that could match today’s digital consumption habits. With growing competition from music streaming platforms and digital radio apps, Mast FM needed an intuitive, high-performance mobile application to attract new listeners and retain their existing audience through a seamless mobile experience.

Designing a scalable, cross-platform mobile experience

Neural Lab partnered with Mast FM to design and develop a robust full-stack mobile application aimed at transforming the station’s digital presence. Our engineering team built the app using a hybrid approach: React Native was utilized for cross-platform flexibility, while Android-specific features were implemented using Kotlin and Jetpack Compose to ensure native performance and smooth UI interactions. The app enabled users to stream live radio, browse show schedules, receive real-time notifications, and interact with on-air segments directly from their phones. With a focus on sleek design, reliability, and low-latency audio streaming, we created an engaging, user-centric app that brought the Mast FM experience to life on mobile devices.

Driving listener growth and engagement through innovation

Following the app’s launch, Mast FM saw a 23% increase in their overall listening audience, driven by the accessibility and functionality of the new mobile platform. The app became a core channel for listener engagement, contributing to longer listening times, improved user feedback, and increased advertiser interest. By bridging the gap between traditional radio and modern digital expectations, Neural Lab helped Mast FM successfully evolve its broadcast model and stay ahead in an increasingly competitive media landscape.