Brand Assets
A guide to using Neural Lab's brand assets and maintaining our visual identity across all platforms
Wordmark Logo
Our wordmark is a distilled expression of Neural Lab’s creative and scientific ethos. Meticulously designed, it marries the precision of mathematical elegance with a dynamic visual twist—a custom Pi symbol. In our wordmark, the Pi artfully replaces the twin L’s at the heart of the name. Every time you see the Pi in our brand, it’s a reminder that at Neural Lab, we are committed to pushing the boundaries between technology and human insight. This wordmark is engineered to scale gracefully across all platforms, with its balance and proportions fixed to ensure consistent recognition. Feel free to use our logo in white or black.
Our primary wordmark requires prescribed clear space and should NOT be used with the Pi logo.
Dos & Don’ts – Wordmark
DON'T alter or use any unapproved variations
DON'T use Pi & wordmark next to eachother
DON'T crop wordmarks
DON'T use wordmarks as masks
DON'T use any effects or textures
DO use wordmarks as the primary branding
Pi Logo
The Pi logo is more than a mere character—it embodies the spirit and vision of Neural Lab. Much like the mathematical constant it represents, our Pi symbolizes an endless pursuit of discovery, merging analytical precision with creative ingenuity. Its custom, elongated design not only captures the essence of a stretched “n” but also creates a visual echo of duality. This subtle illusion speaks to the harmonious blend of logic and imagination that drives our AI innovations. Use these only when the Neural Lab brand is clearly visible or has been well established elsewhere.
Use the prescribed spacing around the Pi logo to ensure its visibility.
Dos & Don’ts – Pi
DON'T add any colors to the Pi
DON'T use the Pi as the primary branding
DON'T add any unauthorized elements
DON'T use the Pi over a busy image
DO use the established spacing rules
DO use the Pi with lots of open space
Brand Colors
The black and white colors are the foundation of our brand. They are used in all our branding materials, including our website, social media, and marketing materials.
How to use our Logos
Do:
Use the logo only when it directly relates to Neural Lab services.
Follow Neural Lab's style guides and usage terms.
Use the logo exactly as provided and acknowledge that it belongs to Neural Lab.
Don't:
Use the logo without permission or outside Neural Lab's terms.
Misrepresent your relationship with Neural Lab, imply endorsement, or confuse users about sponsorship.
Place the logo on tangible merchandise, promotional items, or modify it in any way.
Incorporate the logo into your own branding, trademark, or design a similar logo.
Contact
For permission requests for the use of our logos, questions about these guidelines, or communications that go beyond the cases outlined above, please contact hello@theneurallab.com
